WordPress Customization

• Developed custom themes and templates for client campaigns.
• Built PHP and JavaScript enhancements for dynamic content, interactive forms, and client dashboards.
• Implemented custom post types and taxonomies to manage client projects and analytics data.

Marketing Automation Tools

• Integrated tracking scripts and analytics dashboards for client websites.
• Automated client reporting using custom PHP scripts fetching and formatting data from WordPress.

Full-Stack Integration

• Combined backend PHP logic with frontend JavaScript interactivity for a seamless client interface.
• Optimized performance and maintainability by modularizing code and separating concerns between data handling and presentation.

Technical Impact

• Applied lessons from OpenTalky to enhance usability, client onboarding, and maintainable architecture.
• Provided a technical foundation for later freelance work and client mergers.