PROJECTS

Grocals

One of the most successful ventures of my career

Overview

Founded at age 18, Grocals was a cross-platform online grocery shopping app built using Java for Android and Objective-C for iOS. The platform scaled to 104 locations across three cities, integrating with multiple local shops, and achieved over 200,000 downloads on Google Play Store, ranking 8th in the “Online Shopping” category at its peak.

Technical Features

Mobile Application Development
  • Android app developed in Java, iOS app developed in Objective-C, Axure for prototyping.
  • Implemented user authentication, shopping cart, order tracking, and push notifications.
  • Integrated geolocation and mapping services for store selection and delivery routing.
Backend & API Integration
  • Built APIs to manage product catalogs, inventory, orders, and user data.
  • Scalable design to handle multiple store locations with synchronized inventory updates.
  • Applied product analytics for tracking user engagement and optimizing ordering workflows.
Team Leadership & Technical Execution
  • Led a team of 11 engineers for development, testing, and deployment.
  • Implemented modular architecture to support new features and expansions across cities.
  • Employed data-driven growth strategies to improve retention and engagement.
Scalability & Performance
  • Designed for multi-location operation with database and API optimizations for concurrent usage.
  • Achieved high app performance and stability across both Android and iOS platforms.

Additional Information

Tech Stack

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